Just find it a bit weird the fireteam maker is on a app/site instead of an in game system. Like a board in the tower would be nice, where you can post/join activities. Other additions could include a news section on the board which has the twab. Similar to how monster hunter does it. Think alot more players would use that than the app since its direct and in-game. Doubt alot of players even know about the app.
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PS4 Communities kind of work that way. There’s a few of them that are LFG for D2.
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They have one on the app, yeah it's not in game but plenty of games use companion apps for in game system now. I doubt that would help the solo purists though, even if they got a group together they clearly don't want to have to communicate with anyone.