Do you have raids? Do you have content where multiple people go through content together and receive rewards after a strong boss enemy? Is there a level up system with classes and abilities? Is there armor and weapons that give you special perks? Are there multiple levels of rarity in gear, furthermore are there group content specific rewards? Are there social hubs you travel too? It's an mmo and the faster you morons accept that, the faster we can get better content for such an mmo.