It's called burn in. It can happen on any content that has a object that doesn't move. Projection and plasma's had that problem. Time to get a LED. If you're interested in LED's with settings specifically designed for gaming look into LG or Sharp.
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Sony makes the best TVs for gaming.
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They make great tv's. I don't think they have a gaming mode though. It makes a difference in latency. From what I know only LG and Sharp utilize this technology.
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Yes Sony TVs have a gaming mode and they have the lowest input lag out there.
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Edited by Malfeitor: 1/30/2015 1:07:18 AMNice! Just looked it up. Didn't know Sony was advancing their TV line like that. I've been out of the TV game for a few years. Perhaps I'll look at Sony for my next. They are pricy, but now that they are doing this it could be worth it.