Before you insulting refresh rates. Maybe you should know that plasmas are only 60hz and no faster they use frame interpolation on a 10 to 1 rate so for every 1 frame the TV puts 9 fake frames to compensate. Most high end led/lcd tvs will offer the same true cinema experience you get on a plasma. The big key difference is plasmas can do it without input lag. So a smart shopper will find what they need.